Black Hat SEO Techniques

Black Hat SEO is the process of optimizing & ranking your website through various methods, processes & techniques that violate search engines’ guidelines.

When Search engines were first invented, It basically outputs result against a query based on the availability of used keywords inside a certain webpage. This gave a complete loophole for content manipulation to spammers.

With the time, many algorithmic changes have been implemented in order to deal with spamming & make search engine trustful source of information. SEO has always been a hide & seek game for many marketers & they never get tired of experimenting with various Black Hat SEO Techniques.


In general, If you are optimizing your website unethically, it’s called black hat SEO techniques & vice-versa. Ethics here means optimizing your website based on the guidelines provided by Google.

Before moving deeper, I would like to warn you that your website can get instant penalization if you are caught implementing any of those black hat SEO Techniques that violate Google’s guidelines.


There are more than 200 factors that contribute to the ranking of any keywords.

Gone are those days when Google & other search engine were not much powerful and marketer used to implement some black hat SEO techniques, rank websites & get away with it easily.

Some of those techniques include:


Black Hat Techniques For SEO Infographic


Private Blog Network (PBN):

This is one of the most used black hat SEO techniques. PBN generally refers to Building a network of similar or dissimilar blogs for creating tier backlinks & passing link juice to the main site.


Link Exchange: 

This includes exchanging links for backlink purpose


Link buying:

As the name suggests, Link buying is the process of Buying backlinks for the purpose of ranking. As backlinks are one of the important ranking factors, Marketers used them extensively. Even Multi-Million companies have been established for Link services. But Let me tell you, Link buying doesn’t work anymore. On top of that, you may get penalized for buying links if Google finds out.


Keyword stuffing:

Keyword stuffing is the one of the process of black hat SEO techniques in which keywords are placed or stuffed into your site even if it’s not making any sense. It hampers user-friendliness and information quality of your site just for a temporary increase in rankings.


Blog commenting:

It is the process of commenting on others’ blog or articles. This creates brand recognition & credibility. It helps in ranking too.


Forum Posting:  

Forum Posting is yet another important black hat SEO techniques. As the name suggests, Forum posting is the process of establishing your presence on various web forums & interacting with other Forum members. It is the kinda Social network for bloggers.


Content Farming:

It is a process in which large numbers of freelance writers are employed just to generate large amounts of textual content which is specifically designed to satisfy algorithms for maximal retrieval by automated search engines.


Content Spinning:

It is a black hat SEO technique in which an original content is spun or modified in order to reduce the similarity ratio & then published in own blog after polishing it.

This result in a large number of waste, thin, & low valued content on the web.



It is a technique in which the webmaster presents two different contents to the user and search engines respectively.

In a Simple word, two different contents are created. One is presented before search engines and the other to the users.

This technique is primarily used to hide a particular content partially or entire page from search engines without losing a grip on their ranking.


Page Swapping:

This is a technique mostly used by Porn & Gambling websites. By this process, one ranks a particular webpage around some keywords and then completely change the webpage entirely.


Splogs & Duplicate contents

Duplicate contents are the contents that are copied from other articles or website. Splogs is the technique of using a software to generate content automatically particularly with the intention to rank a keyword.


Domain stuffing:

Domain Stuffing is the process of using your primary keywords in your domain name. This seems to be a good idea but overstuffing your keywords inside your domain name may cause you a trouble & you may get penalized for Domain stuffing by Google. For the best practice, It is recommended to choose your domain name based on your business brand & relevancy.


Domain Squatting & Hijacking:

It is the process of registering a domain with the trademarked word. Ex:


Doorway Pages:

Doorway pages are ones that are just put up as a dummy. This is done for search engine spiders to crawl links and keywords for the main site (which the doorway page would most probably point too. Users would usually never see or find these web pages. This is mostly used in illegal websites in order to get multiple tier backlink juice.


& many more…


But Now things have completely changed. After the penguin & panda updates, Google has specifically been focusing on quality of contents & backlinks than ever before.

The good news is you can still make good use of some of these techniques to drive traffic to your website without getting penalized by Google if done correctly.


So, How would you do it?



PBN is a process of maintaining your own network of blogs particularly for the sake of backlinks. PBN is considered as black hat techniques. However, you can still make use of PBN to drive a decent traffic.



Best Practice:

 – Create multiple blog URL & use them based on niche relevancy.

– Don’t create a huge number of multiple backlinks in your PBN.

– Keep updating your blogs regularly.

– Make them interactive so that they won’t look spammy.

– Do not pass all link juice in a single blog. Make a hierarchy of blogs and carefully place the backlinks based on products & relevancy.

– Try to act as an informational source.

– Use PBN Wisely. If you are using PBN for every site, it will definitely be going to get penalized someday.



Link Exchange:

If you can get a backlink exchange at a relevant place, Google would also appreciate that but don’t do it for the sole purpose of getting backlinks.

Many of the Marketers recommend you to stay away with it and that’s true to some extent. However, You may use them in relevant & appropriate cases.

Consider an example where you have two business providing completely different services. One is based on Web design whereas other is based on SEO services. It is quite obvious that a client who is designing his website is definitely going to need SEO service at some point. In this case, you can ask them to link to you for SEO services. It is quite straightforward & of course ethical.</li>


Keyword stuffing

This is the process of placing or stuffing your keywords all over a webpage for getting ranked. This is primarily done during On-Site Seo & during backlink process. However, You can get penalized for this. The best way to do is to place your keywords at relevant places only.


Best Practices:

– Choose your anchor text wisely.

– Don’t overstuff keywords.

– Use your keywords only when necessary, at relevant places.



Blog commenting:

When marketers came to know that blog comments also play a role in ranking, they started commenting all the craps everywhere on the web. Even online software was designed to post comments in the article. This created increase in spamming activities & Google ultimately had to ban it.

But you would happy to know that Blog comments can still drive traffic & even direct leads for your business if done correctly.

Blog Commenting for SEO


Best Practices:

– Comment only where it is relevant. It is of no use if you are based in Food delivery business and commenting your words on Software blog. That’s not gonna help, mate. Choose the right platform & article to comment.

– Don’t comment generic lines like “nice article”, “thanks for posting”, blah blah. Always remember, your comment should be relevant to the post create value for the entire readers & commenters.

– Write informational comment inputting your knowledge, appreciations & advice (if any)

– You may use keywords in your comment



Forum Posting:

Forum Posting For SEOThis is the process of making your active on various forums. This had the same case as blog commenting when it comes to spamming. Spammers & Marketers try to overuse & abuse forums for the sake of ranking & Again, Google had to take a strict step towards it.

But No worries, You can still get benefit from Forum posting. Follow the below best practices:





Best Practices:

– Choose the right forum.

– Pitch yourself in the relevant group of people & business

– Don’t post crappy things.

– Don’t act as a salesperson at a forum.

– Be polite, decent, & helpful.


Guest Posting

Guest Post is one of the best way to create a brand credibility & hence increasing your traffic & revenue. It is the process of posting an article on someone others’ blog (probably with High DA & Trust flow) in order to get the backlink to your website. Although considered as black hat technique at one time, it still works exceptionally well, if done correctly.


Guest Post Example

With that much said, let me enlist some of the best practices of Guest Posting.

Best Practices:

– Create a guest post only at relevant websites. You can search those websites by searching on google using keyword {“your keyword”+”guest post”}

– Try Pitch your guest post on websites having High DA.

– Write a fully researched & problem-solving article & follow the host guidelines before creating a guest post.




So, These were some black hat SEO techniques that you can still use to drive traffic to your blog.

Lemme know if you have any queries or want to add any techniques to this list. Any advice or suggestions are welcome.



Free Black Hat SEO Techniques

Black Hat SEO

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