Animated videos have changed the whole process of video marketing in the last few years. There are many good reasons to work with animated and live action explainer videos for the marketing perspective, however, many businesses find the animated versions more fruitful for several potential reasons
Why Animation Videos For Business
The precision and budget friendliness
The goal for making explainer videos is to quickly and easily comprehend your message, however, often times it can be a bit challenging with live action videos. For instance, showing a video with your software on screen won’t help to tell your story
With animations, you can, however, communicate the value of your product such as differentials of profits growth rate and enhanced income through various ideas
Having a friendly budget is another reason why a majority of companies choose for animation Video Makers. For live shoots brings a huge cost of talent equipment location rent and much more that can rack up the hefty bill. Moreover, 95% of the businesses spend lesser than 5000 dollars for a minute explainer
The animation video can be easily completed in a smaller budget since the scope is more constrained despite of having a live video with a large team and actors. An animated video can be easily made by a motion graphic designer who can use the number of digital tools. It’s usually a simpler and quicker tool, which leads to a pocket-friendly budget.
Tailored to the specific requirements
The fruitful outcomes for an explainer video are numerous. The motion graphics experts can customize the illustrations, hues, colors, and music and voice notes to fit your brands story. A video can be highly technical and sophisticated, entertaining as well as mature. All the diversities can be easily attained through the supremacy of animation
Adaptability of your message
The business you pursue and the way you explain your will continue to grow and change. You might add new products and features in the coming few years and may need to review your message you want your target audience to understand. With the animation explainer, your message can grow with your brand
The animation video, you can change the voice over with a wink of an eye and adjust the graphics to depict the change in your product.
It’s no wonder that everyone is making videos these days, why because the videos are the most effective way to engage the viewers with your brands’ story and can increase the web presence globally and are cost-effective
So you might be thinking how difficult it is to create an animation video but it actually isn’t with some pro tips you can also achieve perfection in your video production.
The very first step is to prepare a strong script
The foremost things to consider for the animated video production is script writing. Once you get in touch with the right video animation service provider, you will most often communicate through your ideas and the core values that you want to convey through your explainer video
Moreover, you need to provide with a brief guideline of the message you want to deliver for the scriptwriters will tailor the script.
Moving on to the design
As your script is finalized, its’ time for getting your graphics done. The process of illustrating each and everything that has been already mentioned in your script that are the characters, background. Whatever, you have imagined is brought to life through design. Since all of it is run from scratch your said video is completely unique and one of its kind
Within, the span of a week, you can have the complete storyboard so that you can review every aspect that is going to appear in the moving video. While studying your storyboard initially, you need to observe if the plot of the story has been up to your expectations and as per the script.
Well, if it’s not then you must speak up for the improvements from your video animators since it’s crucial that the visuals in your video should represent your brand and also the core values you want to get to your customers
The strong voiceover and appropriate music
Once you are done with the storyboard, it’s time to further get deep into what kind of voiceover artists and music you desire to be added in your video. This might vary based on various aspects, however, eventually, the voiceover and music should always carry the brand identity
For instance, if your brand is B2B, you might need a firm voiceover, with corporate music. But if you are a B2C you might desire to be a bit more entertaining with your music and a little bit friendly and relatable
Proceeding to the perfect animation
This is the ultimate step for animated video production. This is the point where your video is given life. The animation experts take into account of all the previously created assets, the storyboard, the script, the voiceover, appropriate music and combine it all through in an expert way to create a finished engaging video. These animators should have a keen ear and a keen eye since everything about the animated video has to be perfect in order to maintain the illusion and keep the viewer involved in the story world. The practice involves ensuring if the finest details are taken into consideration
Animators need to have a keen ear, and a keen eye because everything about an animated video has to be seamless in order to maintain the illusion and keep the viewer immersed within the story world. This involves making sure even the finest detail is taken care of. So if you are happy with the final release of animation your video is ready to go on air
Final Thoughts on Animation Videos
The video is one of the important aspects of any Digital marketing campaign and you, as a marketing person should never ignore the importance of animated videos.
Not only the above but an animation video holds a lot more than you think, this is why it’s highly recommended to have your animation video from the most reliable animator agency.