BhatbhateniOnline Rebranded As eSewapasal

F1Soft, One Of Nepal’s leading FinTech company has recently acquired Bhatbhateni Online shopping portal. Apart from providing services to more than 90% of the banks and financial institutions in the country, F1 Soft has now entered the E-commerce market in Nepal as eSewapasal with lots of hopes & commitments.


According to Zoominfo, Bhatbhatenionline Shopping has been operating in Nepal since last 6 years and with a good revenue of about $2.4 million and 11 talented employees, they offer a wide collection of products under various categories.

You could order online or by direct call and it had both online payment system as well as Cash On Delivery (COD) for local customers since the internet banking is yet to flourish well in the country.


Bhatbhateni online delivers various products line fashion apparel for Men & Women, Electronics gadgets, books, sportswear, pets accessories and even liquor at your doorsteps at the comfort of your home. All you need to do is order online or make a call and the product will be delivered to you within 2-5 business days.


Backed up by big venture & brand, Bhatbhatenionline, However has not quite been able to make a great impact in the market.


Bhatbhetenionline Acquired By F1Soft

E-commerce is the future of shopping. It can definitely create a great impact on economy sooner or later and Bishwas Dhakal, CEO Of F1soft knows that well.

Having provided financial technology service in the country & abroad for more than a decade, F1soft has grabbed the e-commerce opportunity at the very right time.


Soon after the acquisition of Daraz by Alibaba group, this step by F1soft has created a buzz in the online community. As far the E-commerce market of Nepal is concerned,

A lot of shopping portal has been established over last 5 years but none of them have been able to create any impact on the industry.


While Alibaba is a world known multi-billionaire company, on the one hand, F1soft has been able to earn a good Trust in the Nepali market.

So With this acquisition, we can imagine the intensity of competition between Alibaba and F1soft group.


We have witnessed local vendors winning over international brands, be it Alibaba China or Flipkart competing with Amazon in India. It would, therefore, be no surprise if F1soft comes with some major tweaks in the online shopping.


According to Mr. Bikash Dhakal, President of F1 Soft International, “The acquisition is based on our intent to make online shopping accessible, affordable and convenient for people living in Nepal,”. This will help to make the online market in the better position and reach out to all people.


Currently, operates independently but soon be redirected to as F1soft is likely to rebrand this Online shopping portal in Nepal. 

However, The Facebook page of BhatbhateniOnline has been rebranded as eSewapasal.


Since Esewa is already a household name in Nepal when it comes to the digital wallet, The new acquisition can also help them acquire new customers for online payment and can definitely be helpful to each other. This way, it would be easier for them to collaborate both online shopping & digital payment at a glance.



About eSewapasal


eSewapasal is an online shopping portal that enables you to buy different varieties of products online from the comfort of your home.

24-hour delivery and Request a product is one of the most exciting features of this newly established E-commerce portal.


“eSewapasal will work to change the definition of online shopping in Nepal”, said Manish Shrestha, CEO of eSewapasal.

Special Offers

 – Wide Range of products

 – 24 hour home delivery which will create a good competition and hence a better environment for E-commerce Business in Nepal.

 – Free Delivery (COD Available)

 – International Payment Available

 – People can directly pay from eSewa and avail an extra 5% discount


Major Competitors


Since Daraz Nepal has been operating in Nepal for a long time and of course backed up by big players in the industry, they can definitely be one of the greatest rivals for eSewapasal.



A Nepali E-commerce portal from a Nepalese has been gaining a lot of attention in last few months. As the name suggests, they are committed to providing the cheap & best deals on a large variety of products online.



Bhatbhatenionline changed its Logo to eSewapasal rebranded its logo as eSewapasal today. The previous logo, which had “bbo” marked in its logo has been rebranded as eSewapasal as shown in the screenshot below. However, The URL is still the same. It would be interesting to see if they will operate both the website separately or will merge both into one and redirect to eSewapasal. Let’s see how it goes in the future

Final Thoughts

eSewapasal is stepping into the path what Paytmmall has done in the past. Acquiring real customers and convincing them to use your digital wallet to pay for your product can effectively handle both eSewa & eSewapasal. It’s a win-win situation for both the products and of course F1Soft.


So, What do you think about this latest Acquisition by F1Soft. Do you think they can overcome the expensive image of Bhatbhatenionlone in the future? Can it dominate the E-commerce market in the country? Drop your suggestions in the comment below.

Bhatbhatenionline Acquisition


12 thoughts on “BhatbhateniOnline Rebranded As eSewapasal

  • June 7, 2018 at 1:17 am

    Write more, thats all I have to say. Literally, it seems
    as though you relied on the video to make your point. You obviously know what
    youre talking about, why throw away your intelligence on just posting
    videos to your weblog when you could be giving us something informative to read?

    • June 7, 2018 at 1:02 pm

      Thanks for your kind words. However, I have used PayTm for a long time and of course, we all have witnessed its success in such short time. Let’s see if eSewapasal can do the same in Nepal.

  • June 8, 2018 at 3:36 am

    Its good to see such a ecommerce platform in Nepal. But What about online transaction? There is no way to pay online. No banks or card support online payment .

    • June 8, 2018 at 5:50 am

      Hello Prasant,
      You will be glad to know that few banks like Nabil bank have started supporting online payment and with the rise in Digital wallet service these days in Nepal, you can surely see the online payment system flourishing very soon despite strong government regulation on online money transaction.

  • June 22, 2018 at 5:26 am

    Hey very nice blog!! Man .. Excellent .. Amazing .. I will bookmark your website and take the feeds also…I am happy to find so many useful info here in the post, we need develop more techniques in this regard, thanks for sharing. . . . . .

  • June 30, 2018 at 4:51 am

    Wow! This could be one particular of the most beneficial blogs We have ever arrive across on this subject. Actually Great. I’m also an expert in this topic so I can understand your hard work.

  • July 3, 2018 at 11:32 am

    It?s hard to come by knowledgeable people on this subject, however, you

  • October 19, 2018 at 6:12 pm

    What i don’t realize is in reality how you’re now not actually a lot more neatly-preferred than you might be right now. You are so intelligent. You know thus considerably with regards to this subject, made me in my view consider it from so many varied angles. Its like men and women aren’t interested until it is one thing to do with Lady gaga! Your own stuffs outstanding. Always deal with it up!

    • October 20, 2018 at 4:21 pm

      I am glad that you liked it. Thanks.


Leave a Reply

Your email address will not be published. Required fields are marked *